How many sender profiles are set up in your account?.Are there any user accounts that should be disabled?.How many active users are in your account?.Are you using naming conventions to organize?.Does anything seem out of place, outdated, or something you want to investigate further?.Do your content blocks use a programmatic language like AMPscript or JavaScript?.What type of content blocks are you using? Templates? HTML?.Are you using naming conventions for organizing?.What type of data are you storing in Marketing Cloud? Any sensitive data?.Are there any outdated data extensions that can be archived or deleted?.Are you using lists? How about data extensions? How many?.Any outdated automations that can be archived or deleted?.Are there any common errors or reoccuring query failures?.What automations are inactive or paused?.Do you know what each automation’s purpose is? (Send email, run a report, and so on).How many active automations are running?.Are there any outdated journeys that can be archived or deleted?.Here are some questions to consider based on account areas like journeys, automations, content, and more. While the Setup screen provides a general overview of volume for these areas, you need to dig further into your account and evaluate these specific areas in more detail. Here you will find high-level metrics of your account, including journeys, automations, data extensions, content, and users. A good place to start is in the Setup screen of your Marketing Cloud account. So when there is an emergency, your account is ready. However, audits are an important step in helping you proactively identify risks and fix issues. Not the most appealing task for most people. An audit is an inspection of a person’s or organization’s accounts. To become a prepper with an emergency action plan, you first need to conduct an account audit and risk assessment. We cover how to audit your account, identify risks, and fine-tune your data and processes to ensure your account is optimized for peak performance-exactly when you need it. In this module, we're here to help you become a Marketing Cloud account emergency prepper. Can it be fixed tonight? Of course! How can you be sure? Because you have an account audit of all your important account communications-helping you quickly find the email you need to remove.īut what if you don't have an account audit? You're in the right place. The legal team has asked that you remove one of the emails in your welcome journey immediately. Picture this: It’s Friday afternoon and you’re about to head out the door, when your boss calls you into an emergency meeting. Identify an action plan for account improvement.After completing this unit, you’ll be able to:
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